Designing Websites that Work for Audiences
Have you ever found yourself on a website where there are just one too many things going on? You go to the website with a genuine interest in their products or services and end up using too much of your time figuring out where the FAQs or the Subscribe button is. Some websites make good business, but sometimes, good businesses do not necessarily mean you have a good website.
So what makes for a good website? Does function outweigh design? If you should make a website, would you want it to have the latest functions, plugins, and every other trending design parameter?
When it boils down to it, what makes a website work is actually anything that works for the audience.
According to HubSpot’s research, users want a big emphasis on getting what they need in the easiest way possible. Next to that, it’s important that a website has a beautiful appearance and even then, a website’s appearance only nets 10% of the surveyed users compared to the whopping 76% that value purpose over being pretty.
- We now know what audiences want. What do you suppose we do about it? According to SitePoint, websites should go minimalist in their design. In a perspective where function and purpose take the bigger slice of cake (or pie, because it’s a pie graph) of the users intent, designing a website minimalistically makes it easier to navigate for users while also keeping the website clean-looking.
Some of the nits and grits about designing a minimalist website consider:
Focusing on Content
Because your website won’t be having so many elements in it, you will be forced to focus on what elements are there. You can no longer just let embedded videos, GIFs, and fancy fonts do the selling for you—you now have to focus on a clear message and emphasize of your Unique Selling Proposition. Since you have a big limitation on elements, you also have to be very picky with what you put out: images, font, styles, and even every word must be intentional. As they say, “quality over quantity.”
See: Why Content Matters
Leading Users Properly
A minimalist design also limits some activities that your visitors can do on the site. Is this a bad thing? No, it isn’t. Not if every other necessary activity pertinent to your business is available to your site. Since users have a limited amount of necessary things they can do, it’ll be easier for them to find their way around your website. It’s also going to be easier for you to lead them towards becoming paid customers if you play your cards (and by cards, we mean your content) right.
Overall Easier User Experience
Conclusively, websites with minimalist designs are just really easier to use. Users can navigate more easily. For you, it means that it is also easier to make mobile responsive—actually, it’s easier for you to update, manage, and host the website overall. Really, it’s just a win-win for both webmaster and end user.
Of course, this isn’t to say that minimalist is the only way to design a website. What your audience finds most necessary for your website to have is more important than anything else that’s why most forum sites, like Reddit for example, look cluttered but still succeed.