What makes an effective and quality website?

Websites today are used as a modernized way to do advertising and business marketing purposes. They can become effective tools to improve company sales and attract more clients online, provided the website is created according to industry’s best practices. With the increasing number of online websites, the competition between websites is also getting higher. More than ever, it is a big challenge for every website developer to create websites that stand out among the rest. In this article, we give you guidelines from contents to the aesthetics and functionality to the search engine friendliness of a website.

“Perfection is not attainable but if we chase perfection we can catch excellence.”

The message of this inspirational quotation from a famous American football player is also applicable in creating effective and quality websites.

Here are some qualities to be observed to ensure that your web developer is creating effective and quality websites.


Freshness of Information and Engaging Content

Similar to the characteristics of a news story, website contents should have the element of immediacy. Users and clients always depend on the website content, that’s why if the material is outdated, poorly edited, or incomplete, readers will feel cheated and will most likely look for an alternative source of information.

Operations Manager for iConcept Philippines Jose Cris Sotto subscribes to the idea that content is king. Sotto, who also writes contents for several iConcept brands, shared that it is important to update a website regularly.

“Text content of a website is important because of several reasons. First, a website can’t stand alone with images, videos, and animations. Granting that it is appealing enough, web text content provides adequate explanation about the elements associated with a brand. Text content is what helps the website rank favorably in search engines results page,” Sotto said.

Sotto added that because there is also a time element involved in writing contents, prudence must be all the more observed in grammar, diction, and veracity of information that is reported. “The time pressure does not give us the license to plagiarize web contents. Proper attribution of sources is a must.”


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Web Design and Web Format

For his part, Creative Director Leonardo “Dingdong” Gonzales makes it a point that text content and arrangement of images, links, and other web elements do not conflict each other.

“In designing websites, it does not matter how useful the information a website has if the readers have trouble locating it. Disorganized pages, too many links, articles that go nowhere and many other details can complicate the use of a website and turn the reader off,” Gonzales said.


Gonzales is a fan of the belief that less is more. He emphasized that simple web designs can avoid confusion to visitors or viewers of the website. Excessive use of flowery designs, too much color styles and exaggerated application of animated graphics could irritate and disappoint some of the viewers. Important details company name, contact number, location, email address and featured products and services offered should also be carefully looked into because these would help the web designer or the creative team in the positioning of images and other web elements.

Aside from putting all those important details, Gonzales also suggested implementing gimmickry to spice up your design.

“Gimik” is something that breaks the usual way of a website format, an effective way to make websites more creative, unique, and appealing, qualities that would help the website stand out among other online website competitors.

“People do come back” a brief response from the Creative Director when asked: “When do you say that a web design is really effective?”

If a website gives good impression to the viewers it will definitely leave a great mark. When this happens, there will be so called “word of mouth” until it creates viral spread in the entire market.


Search Engine Friendliness

An SEO friendly website attracts more traffic that helps improve ranking in search engine results page (SERP). Having an SEO friendly website contributes in the effectiveness of a certain website because it builds a good reputation that it complies with the standards of the major search engines.

Factors such as website structure and design, content and ethical SEO strategies contribute in optimizing an SEO friendly website.

iConcept Marketing Manager, Pareena Graziela Cruz explains how SEO makes a website effective in such a way that traffic is turned into sales. Cruz said that SEO aims to help businesses improve their product/brand awareness through online marketing and place the website on top rank position in major search engines such as Google, Yahoo! and Bing.

Ms. Cruz also emphasized that search engine friendliness is a must in online marketing nowadays because it will not only give companies the quality website that they deserve but also provides company or business higher sales rate. This will make company websites more competitive in online market in gaining more clients to avail their services.


Language/ Medium Used

In creating websites what matters most is that it should be comprehensible to its target visitors. Language bar suggestion that can be seen in most of website pages is the best way to provide site visitors with options on which language a website should be translated.


Fast Page-load Speeds

Slowness of website page creates a terrible user-experience. Consequently, both your rankings and conversion rates will suffer. Hosting your website on a dependable web hosting provider is worth the investment. To know more about web hosting, visit www.zoom.ph

The definition of what makes a good website depends partly on its purpose. A personal page, a company’s website, and a school site all need to meet very different characteristics to be considered of quality. There is, however, some basic agreement on what constitutes a quality in website design. No matter its purpose, a site should contain timely information, be useful, easy to navigate, uncluttered, comprehensible, and most importantly it should meet its purpose.